• website
• catalogue
• emarketing
• microsite
• outdoor advertising

Agent Provocateur create high quality, designer lingerie that enchants and arouses both wearers and their partners. When they were looking for a creative agency to reflect these qualities in their communication material, they looked no further than > large. We like to think that we have lived up to their expectations.

Vogue have called their ecommerce website the sexiest in the world, the spin-off ad on the number 23 bus bought Oxford Street to a stand still and the latest website starring Kate Moss is receiving hundreds of thousands of visits per day. Sales are up quite a lot too.

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• • Website 2008
  • This year saw us produce two powerful campaigns for Agent Provocateur. The first showed off its swimwear range, with the dramatic photography of Tim Brett Day displayed as an exclusive party pool that had got distinctly out-of-hand. Customers received an email invite to the party, which gave them entry to an expansive world in which the image did not live within the monitor but stretched away, allowing them to explore the story by uncovering video and close-up shots. To drive sales and word of mouth, we created a smart ‘cloakroom’ feature allowed users to drag items off the models and store them for purchase, while any part of the party could be captured, downloaded and used to create customised wallpaper.
    
    The second campaign was the extremely high-profile Kate Moss bridal event, where the photography of Nick Knight and the vision of the Chapman brothers created a set of striking, surreal images that imagining a very different kind of white wedding in which, in typical Agent Provocateur style, women were shown as attractive and liberated without being submissive. We built these image into an area of the site that explored the status of marriage, generated debate and helped Agent Provocateur customers reconsider how their wedding could be.
    
    
    
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• • Website 2007
  • The 2007 iteration of the Agent Provocateur site saw us explore the possibilities of video and story-telling to create an engaging, irresistibly sexy website that generated return visit after return visit. With Maggie Gyllenhaal the new face of the brand, we built a series of exquisite multi-part video stories where two ingénues entered the glamorous and seductive world of a Hollywood mansion and had a lost weekend in a Victorian manor house.
    
    Supporting this we produced a series of initiatives to develop deeper customer relationships and turn browsers into buyers. Agent Provocateur embraced social networking, with Facebook used to explore the lives of the characters from the videos and Flickr hosting a competition to design the front cover of erotic novels following their exploits. Both gave users the opportunity to interact with the brand more deeply and begin to make it personal to themselves.
    
    
    
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• • Website 2006
  • The 2006 website was yet again a new challenge. Working with short films shot by Mike Figgis and starring Kate Moss, the site was always going to be hugely popular. It was our task to convert these voyeurs into loyal customers. 
    
    By segmenting the audience into first time visitors, repeat visitors and existing customers we were able to successfully target them with appropriate calls to action - whether it be signing-up to Club AP, promoting entry-level products or going straight for the kill with the gold stretch PVC playsuit. Wear it if you dare!
    
    
    
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• • Website 2005
  • Following the success of the 2004 website, > large were asked to design and build the 2005 website. The theme this year was magic. Shot at the Rivoli Ballroom in Brockley, we were immediately inspired by Victorian Music Halls, Vaudiville and turn of the century circus posters.
    
    The resulting website, catalogue, poster campaign and window displays were all based on magical posters magically coming to life. With the model stepping outside the frame of the poster and  various death defying stunts the barrier between fantasy and reality was again blurred.
    
    
    
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• • Website 2004
  • Large first started working with Agent Provocateur in early 2004 on their email marketing campaigns. After increasing their email database by 130%, improving click-throughs, the average order value and still staying true to the brand, we were given the chance to pitch for the website. We won the pitch.
    
    The result was the D&AD recognised work based on Voyeurism, which is central to the Agent Provocateur brand. Agent Provocateur recognise that much of erotica is based on female strength, our challenge was to stay true to this central belief, ensuring the girls were in control throughout, teasing you from the inside of your monitor but remaining untouchable. Only by purchasing the lingerie could the fantasy become reality.