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Having realised the portal, www.bang-olufsen.com, >large developed an on-line store for the site in 2002. Planned, designed and executed by >large the site was a forerunner of the now widely utlised model of fulfilling all its Internet orders through its existing stores, rather than by operating dedicated warehouses for its online shoppers. This fulfilment model has the dual advantage of cost efficiency and placation of a franchise network of independent retailers.
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- Ecommerce
