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Large’s experience and expertise has been recognised across the industry and consequently we have been running 2-day, residential course for The Chartered Institute of Marketing since 2002. Previous delegates have included marketing and branding personnel from BMW, The British Library, Cambridge University, Camelot, Cisco Systems, Kodak, Lloyds TSB and Standard Life.
Day 1
The online branding process, understanding your brand, translating values into functionality, audience profiling, visitor scenarios, wireframes and establishing success criteria.
Day 2
Email and viral marketing, microsites, online communities and search engine optimisation. Guest speakers and case studies are used throughout.
The next available residential courses are at Moor Hall, Cookham, near Maidenhead:
12th-13th June 2008
11th-12th September 2008
11th-12th December 2008
12th-13th March 2009
18th-19th June 2009
BOOK NOW! -
- Chartered Institute of Marketing
"Learning from the best in the website business"
