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- Bull Market
- "Large can help their clients become remarkable"
- Seth Godin
- launch the website >
A second-tier to Agent Provocateur's Internet communication strategy is email marketing. Email marketing is no different in principal to conventional marketing, the initial aim being to enter into relationships with potential customers and the end objective being to persuade customers to buy. The Agent Provocateur campaign works by encouraging prospective customers to join their exclusive online club and be kept informed of the world of Agent Provocateur. Club members are then encouraged to buy with promotional offers such as free delivery and discounts.
How email marketing differs from conventional direct marketing is in speed of delivery and measurability. These combined factors mean you can quickly test campaigns on a batch of customers and adjust the campaign according to response.-
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- Bank of AP
- Throughout the year, the Bank of AP rewards selected Club AP members at random. For example, the voucher above gave the lucky member £10 off their next purchase over £50.
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- New in Briefs
