Large were comissioned by The Independent newspaper to develop a creative platform for their business to business advertising initiative. Through a series of creative and strategic workshops we came up with the campaign premise, "The World is Changing". In a world of portable communication and information overload, a traditional daily newspaper cannot hope to compete with emerging technologies offering 24 hour news narrowcasting. The Independent is therefore no longer a newspaper but a viewspaper, offering opinion and comment on the big issues that affect us all.

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• • The World is Changing
  • Large developed a visual interpretation of The Independent's brand position in an information era where we are all time poor and need on demand, edited news.