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    AP_title

    As Agent Provocateur's web-based marketing activity evolves, it is utlising much more targeted approaches for reaching customers including microsites and viral marketing campaigns.

    The 2005 Valentines microsite targeted US customers and through a dedicated seeding campaign was successful in adding over 3000 members to the exclusive Agent Provocateur members club, Club AP.

    • AP Valentines
      • Valentines microsite 2007
      • The 2007 "Secret Admirers" microsite enabled users to send anonymous messages back and forth to one another via the site with the end objective of directing the admirer to the users "wish list".


    • AP Valentines
      • Secret Admirers microsite



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