• Oasis 2006
• Oasis 2007

Illustration has always been a key part of the Oasis brand and a key differentiator on the high street but it is becoming increasingly common with competitors like River Island and Kookai amongst others jumping on the bandwagon. The challenge was to build on this heritage and create a stand-out style that was unique to the Oasis website. To tackle this, we decided on a mixed media approach, giving us a great opportunity to create a look that is truly different and aspirational.

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• • Oasis-stores.com
  • It was our challenge to create a website that communicated the Oasis brand personality whilst giving campaign imagery and sub-brands room to breathe. Much like a style magazine we need to create a blank canvas that could showcase ever changing products, seasonal trends, casual wear, formal wear etc. but at the same time have key reference points that subliminally underline it is the same Oasis brand that its' customers have come to love and trust.
    
    
    
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• • Overview page
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• • Mixed media design
  • When mixed media designs work well they steal the show but the creation of an artistically successful mixed media image is hard work, especially in a way that will be immediately commercially acceptable.
    
    
    
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• • Packaging
  • We have bags of experience...