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Bang & Olufsen produces original, groundbreaking, electronic consumer goods that take ideas to the limit for both customers and the industry. A progressive attitude is the hallmark of the B&O brand and >large were commissioned to develop a web presence that lived up to their high expectations. They required an innovative web portal that made their vision come alive and communicated with confidence and clarity who they were and the products they have to offer.
The result was www.bang-olufsen.com, a groundbreaking web portal that entertained, informed and re-enforced the B&O brand through innovative and dynamic design techniques. The portal consisted of several thousand pages of text and hundreds of images, providing an estimated 33 hours worth of information for surfers to browse through and attracting more than 10,000 visitors a day. The portal had a proprietary content management system developed in its entirety by >large and included an on-line store where Bang & Olufsen customers could purchase telephones and branded accessories.
Labelled the "most beautiful website in the world" by the Financial Times the site is recognised as a benchmark in the history design of web design.-
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- Homepage
- The site received wide spread recognition in the press and was ‘site of the week’ on the highly regarded site designinteract.com:
“Simplicity and essence are two important ingredients in the Bang & Olufsen philosophy and the principles have been brought to life on the site. The visual design is refined, the images are clear and clean, the colours are balanced and sophisticated; everything comes together perfectly to reinforce the brand.
The spare environment results in straightforward, linear presentation of the products and the company outlook. As deep as the information is, a flat-looking interface avoids the appearance of an overwhelming content hierarchy. The standard rollover navigation is intuitive and the content is nicely balanced and easy to access with a horizontally-scrolling, multi-level navigation.”
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- Alternative homepages
- Other elements incorporated within the site included campaign management tools offering intelligent content and customer profiling, an email system, newsletter function, interactive product presentations, electronic postcards, search facility, site map, print page facility, send article to a friend and bespoke appointment tool.
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- Product pages
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