26th May 2003

The Mathew Bannister Show is a late night chat and an offbeat take on the day’s news and sport.

When the Royal Opera House started flyposting in pubs and clubs claiming to be the new Ministry of Sound it raised a few eyebrows and triggered even more smiles. Large were asked to comment on the rebrand and produce a brand campaign for the Mathew Bannister show in 4 hours and then come on air to talk through the ideas behind the new design.

Creative Director, Lars Jorgensen, explained that a brand is all about trust, integrity and dependability. Whilst certainly trusted, the Royal Opera House was putting it's integrity on the line by trying to pretend to be something it wasn't.