Branding and communications camapaigns now have to be multi-disciplinary. No single channel can offer the strength and depth of a multi-channel approach.

Accordingly, >large have worked in partnership with Weber Shandwick, the UK's biggest PR agency, on a number of Siemens Mobile projects. Projects have included microsites, email campaigns, CD-Roms, multi-media installations, packaging design and the art direction of photography shoots - all supporting a single aim, to enable technology journalists to write informative and persuasive articles about Siemens Mobile products.

The results of our integrated campaigns have been extraordinary, exceeding targets by 1000% and resulting in 10,000 journalists regularly downloading press releases, datasheets and hi-res images.

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• • Simply Ingenious campaign
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